Bahati and Diana Marua have been the talk of the town with a lot of their fans, followers and haters angry at the fact they were taken for fools. In hindsight, you should probably stop doubting me when you read my opinions and hot takes on certain matters.
But because alot of you aren’t really the cerebral type, I guess you fell for their recent celebrity stunt about breaking up. We were all not amused to discover it was a prank and the fact that these two clowns have been rubbing it in our faces is something that a lot of people have really been rankled by. Think about it, it was bad enough that a lot of you were fooled by including Maureen Waititu but now you have to be reminded about the fact that they were playing you over and over again.
Anyway, we have to take a step back from our emotions -either the shame of having your schadenfreude exposed or the joy of having trapped an entire generation of fans just for
shits and giggles. Now let us look at the ramifications of the prank that will doubtless come into play well into the future but will nonetheless be devastating: lack of confidence in the Bahati brand.
“I wasn’t in it for the love, but for the money,” Diana Marua opens up on her first encounter with Bahati (Video)
You see, these two have gotten their seven chuckles in at the expense of not just the naysayers feeding their schadenfreude but also their own fans. This, in turn, has cheapened their brand and while corporates will take a while to respond to the dip in confidence but it will come nonetheless.
You see, the immediate effect will be that people will treat them like a joke. Yup. Now, picture if you will that Bahati and Diana Marua, collectively known as the Bahatis, still had fans who loved and defended their brand. Fans who waited on bated breath for the next song. Fans who eat up every
shitty episode they post on their YouTube channel. Now, do you think those gullible fans will really be as gang-ho in their support of their next endeavours? Some might. Most won’t because they feel they have been played for fools.
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How will these fans defend their favourite icons when the haters come calling and questioning their intelligence? I mean, even Willy Paul took shots at his frenemy and one can’t help but agree with his take on the matter. He is absolutely right that Bahati and Diana Marua have realized they cannot depend on their talent and must instead rely on chasing the dragon that is fleeting fan attention through publicity stunts.
Bahati coming to terms with this reality, however, is not a bad thing as it shows he is in touch with reality. He has now realized what works for him but eventually, the corporates will begin to become concerned with attaching themselves to a brand that is seen as little more than the court jester -and not in a comedic sense either. How long until they too start getting dragged into the ridicule that Bahati and Diana Marua attract?
January 14, 2021