by Martin Oduor
Energy regulator ERC recently cut fuel prices, and now Airtel has dropped calling rate to just 1 bob a minute… Surely Kenyans have all the reasons to smile this festive season.
Airtel has launched a new voice campaign which will see Kenyans enjoy making calls at the lowest industry rate of 1 bob to ALL other networks and FREE Airtel to Airtel calls in order to keep the conversations going with friends and family.
The campaign dubbed ‘ChapaStori’ will allow Airtel customers to make calls to any network at 1 bob/min for 24 hours while enjoying free on-net calls all day.
This attractive new offer comes in two main bundles; Kes 15 bundle valid for 24 hours and Kes 30 bundle that offers customers the same benefits with a validity of 3 days. All ChapaStori bundles come with free 100 minutes for all Airtel to Airtel calls per day.
The campaign will run until end of January 2019. Customers can buy these bundles by simply dialing *544*15# or *544*30#.
Increased market share
More and more Kenyans are moving to Airtel according to data from Communications Authority of Kenya (CAK). Sector statistics from CAK for the period between April and June 2018 showed that Airtel’s subscribers rose from 8.7 million to 9.7 million to secure a market share of 21.4%.
And between June and September 2018, Airtel’s subscriber numbers rose from 9.7 million to 10.4 million. The continued increase in subscribes is attributed to Airtel strategy of offering the best in terms of data bundle and call rate.
The ChapaStori offer along with other products and services such as the Amazing Data bundles with free WhatsApp and the SMS product dubbed ‘Tutext’, continue to offer Airtel customers the most preferred options for voice, data and text messages.
Talking of data, Airtel data package is also the cheapest in Kenya. For instance with Airtel Amazing Data (*544#) you get 2GB plus free WhatsApp for the whole day for only Kes 99 bob.
Other daily data packages include; 40MB for Kes 10 bob, 100MB for Kes 20 bob, 400MB for Kes 50 bob, 250MB night data for Kes 20 bob. Remember once you subscribe to these data packages you get free WhatsApp by default.
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