Recently collaborations have become the order of the day. Left, right, center you’ll find artists attempting this. Could it be the only way to save sinking legends. Everyday we are waking up to new collaborations some of which we didn’t think would work.
Looking at the Kenyan music industry, tremendous growth has occurred. We have seen the rise of new artists. The new age artists are quickly taking on the music platform from the long time legends.
These new musicians seem to have understood what their audience want and have also embraced collabos. I feel like this is the only thing left for most musicians.
Reasons why collaborations are keeping some artists relevant
You all know of big names who even after releasing hit after hit are slowly going down. Well, this could be one of the reason they need to do collabos. Look at how the new musicians are doing it. Ethic and Ochungulo family are making it up there especially with their remixes.
Have you all noticed that King Kaka is also using this trick?King Kaka is known to be doing better but I’d say that is not the case nowadays. Recently he has featured in two collabos which seem to be doing better than his single releases. The one with the Kansoul and also Butita and Dj Shiti seem to have sold him.
Below is a link to a collabo between King Kaka and Kansoul.
Look at it this way, would watch yourself fall or merge with a new person in the industry to survive? I would go for the latter. We all need to remain relevant especially in this industry. Also artists like Otile Brown and Arrow boy are also doing good. Recent collabos are something that I feel is all about being relevant.
The music industry is changing and some of this artists need something to lean on. Someone like Otile now needs to go internationally and even try and get Mbosso for a collabo. This will enlarge the market for his work. Let this people also avoid local collaboration.
Anyway if this is what is left, then I would wish that Nameless does something with a super artist..
An SEO writer. Review East Africa Music.. Passionate about cameras.
October 18, 2019
October 18, 2019