Diamond admits his peanuts business has overtaken other hustles to be his main cash cow

Diamond Platnumz ventured into food business early this year. The new peanuts business has since turned out to be his main cash cow.

Diamond earns a living from various business undertakings. He owns a music empire Wasafi Records, he is a brand ambassador for various products and he is also an entrepreneur.

Diamond Karanga

The ‘Hallelujah’ hit maker launched his peanuts ‘Diamond Karanga’ about four months ago. Diamond Karanga are now available in leading retail shops across Tanzania.

Diamond admits his peanuts business has even overtaken his perfume business to be his main cash cow. The singer revealed this during an interview with BBC Swahili in London.

Of course Diamond refused to divulge how much money he makes from the peanuts. He explains that he decided to venture into business so that he could still have income even when he retires from music.

“Of course, Diamond Karanga. Unaweza kuwa mwanamuziki lakini ukaweza kufanya vitu vingine katika misingi bora ukatengeneza ajira kwa wenzako ukatengeneza kitu ambacho hata kesho na kesho kutwa usipoweza kuimba ukaweza kupata riziki na familia yako ikanufaika,” Diamond said.

The Tanzanian superstar also makes a lot of money from his music. Diamond is the most expensive musician in East Africa. He charges $50,000 or Kes 5 million per show.