Established artists need to learn from new-age artists

I know this sounds funny. It’s even backed by the saying ‘you can’t teach an old dog new tricks’. I, however, feel that people who have been in the game for long can also borrow a leaf from the new crop of Kenyan artists because why not?

Also read: You can’t resist the new-age music revolution

We live in a digital age and somehow, these new age artists have discovered a way of making music that sparks organic conversations i.e. people talk about a song and undertake challenges even when nobody has asked them to.

A good example is when Ethic, Ochunglo Family, Sailors Gang, Rico Gang and the likes release a song. The online chatter that it causes is always organic, even if you didn’t know that they have a song out, you will know because everyone on your timeline will be talking about it.

I honestly feel that this is something that our established artists can learn from since it will save them the hassle of engaging in useless PR stunts just so that they can get people to talk about them and their new releases.

I’m not saying that they should also do vulgar songs to get people’s attention. In my opinion they need to examine what these youngins are doing right and see how they can learn from it and use it to better themselves.

The truth is that we live in a fast-paced world, if you can’t conform then people won’t care how good you are as a musician or how good you used to be, a new artist will take your place and most people will forget that you ever existed.