by Martin Oduor
The debate on Kiss condoms advertisement on Kenyan television has been raging on social media for days. Moral police Ezekiel Mutua has vowed action against the advert.
Mutua’s attention was drawn by a concerned Kenyan who was disturbed by the advert. The condom advert airs in between news bulletin on TV, basically during watershed period.
What disturbs most Kenyans is that the condoms come in different flavors like strawberry, chocolate and kids think that it’s actually food.
Violet content regulations for money
A furious Ezekiel Mutua vowed to move to court to stop local TV stations from airing the advert during watershed period. The moral cop says Kenyan media houses disregard content regulations because of money.
“I am inundated with these kind of messages from concerned parents regarding this obnoxious advert appearing on TV during the watershed period. We have written warning letters to the producers of the advert and the media houses concerned and we are following up the matter to ensure that the advert does not run during the watershed period. We are keen to protect children from premature exposure to adult content. Media houses who know the content regulations continue to violate them because of money.
“It’s sad that we have to go to court to enforce such clear guidelines that media houses should uphold as part of self regulation and professionalism. Adverts for alcohol, condoms or such other products meant for adults should not air during the watershed period which in Kenya is between 5am to 10pm. Programs aired during this period on free to air radio and TV should be suitable for family viewing. Programs with scenes or language meant for adults are not suitable during the watershed period. It’s a breach of the Films and Stage Plays Act Cap 222, KICA Section 46 (i) and the Programming Code for free to air radio and TV stations in Kenya to air such programs or adverts at prime time when there is a likelihood of children watching TV or listening. The rationale behind content regulation is to promote Kenya’s culture, moral values and national aspirations and to ensure that children are protected from premature exposure to adult content,” wrote a distraught Ezekiel Mutua.
Ultimate keyboard ninja dedicated to bringing you the juiciest stories on blogosphere
May 24, 2019