According to new research done by Odipo Dev, Kenyan influencers are not showing valuable in their partnerships to endorse products.
“Consumers expressed distrust in influencers due to a perception that they have sold their souls and credibility for advertising dollars. This arms race to make money off brands dabbling in influencer marketing has led many would-be influencers to use all available means to build their online profiles and following to appeal to brands. Unfortunately, as happens with most arms races, people will look to find unfair advantages to get ahead of the pack. In our case, that means influencer fraud.” said the Data network company.
The company has now released a new list of influencers that is dominated by celebrities.
On Facebook, the 5 most influential accounts belong to:
#2. Betty Kyallo
#5. Carol Radull
On IG the most influential accounts belong to:
#3. Betty Kyallo
On the Twitterverse, the most influential accounts are:
#1. Robert Alai
#2. Donald Kipkorir
#3. William Ruto
#4. Ahmed Nassir
#5. Larry Madowo
On YouTube the most active accounts are:
#2. Willy Paul
#5. Otile Brown
Here’s the full list
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July 8, 2020