Tanzanian star Harmonize has been having a torrid time of people associating him with a certain sugar mummy and he has made things worse by his dumb actions, further fueling the rumours. And this will be something he will live to regret.
You see, Harmonize, a former Diamond Platnumz mentee learnt a lot from the Wasafi records playbook. One of the things he sought to do was to fashion himself as a sex symbol. He first started with the hits then hit the gym to give himself a god-tier physique. From there, the status came in with his effortlessly delivered hits.
This was done because his core audience is East African women. Harmonize was set up to be the counter-balance to Diamond’s bad boy image. And thing is, when he finally broke away from WCB records, he could still continue running that gambit. He could still continue to portray a counter to Tanzanian and East African women and he would have continued to enjoy the same level of success.
The fact that he was dating a mzungu, didn’t really dent the desire women had for him because they saw Sarah Michelotti as a woman above them. It can be argued that this is a vestige of colonialism or just a culture of inferiority but that was definitely the case.
Now Harmonize is busy dealing with a sugar mummy and his female fans are tearing him down. This has been hilarious to watch as the same women have ganged up against the rumoured lady and are busy discussing her on whatever forums they have access to and consequently, the disrespect they are heaping on Harmonize shows his brand is suffering.
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The main reason for this is that to their fans, celebrities and entertainers sell a fantasy. Harmonize’ job doesn’t stop at him just releasing hits, he has to follow through with a fantasy that leaves his female fans clutching at clouds and wishing on a star. They should be left thinking they can get him and the easiest way to do so is to either keep his relationships hush-hush or for him to only date hot women.
This way, women will not only pedestalize him but support him. Instead, Harmonize has been hard at work killing his image. That fantasy now looks terrible. And what’s worse, it casts an aspersion on his ostentatious displays of wealth.
Now anytime Harmonize shows off a car, we will all link it to his sugar mummy. Anytime he manages to land a huge collabo, we will assume his sugar mummy paid for it. And as a result, I am of the opinion this link will hurt his career.