by Martin Oduor
Genge music group The Kansoul has dominated airways with hit songs like ‘Mabega’, ‘Nyongwa’, ‘Thitima’, ‘Drum’, ‘Dabotap’, ‘No Woman No Party’, ‘Tumekubali’, ‘Moto wa Kuotea Mbali’ among others.
Kansoul is now one of the most sought-after music groups in Kenya having performed at major concerts like Koroga festival, Jameson concert among others.
The group has not only been raking in money from their performances and music sales, brand endorsement has since become an integral part of Mejja, Madtraxx, Kid Kora who make up the Kansoul.
Kansoul’s major brand endorsement was with local alcoholic beverages manufacturer, Africa Spirits Limited (ASL). The group has been Bluemoon Vodka brand ambassadors for three years.
Kansoul endorsed Bluemoon Vodka through their music, events and activations across the country, targeting the segment of the market where the brand has been entrenched.
Most bankable group
Mejja and Madtraxx have individually landed multiple brand endorsements. In June this year, Mejja inked a lucrative deal with telecommunication giants, Safaricom where he acted on the short cameo of the Maisha ni M-pesa Tu campaign.
Madtraxx also landed brand endorsement deals with Pampers and Total Kenya. The rapper’s ‘Boda Boda’ hit song was used in Total’s advert.
Rumor has it that Total’s sales hit a record high on the first day the campaign went live. Of course it had to given the influence Madtraxx has.
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