The emergence of of the new crop of Kenyan musicians is good proof that all the players in the local entertainment industry should think outside the box. It is what it is.
Every time you listen to a song by Zzero Sufuri, Ochunglo Family, Sailors Gang, Boondocks Gang, Rico Gang and the likes you should remember that we would not be here today if Ethic didn’t look at music from a different perspective.
For a long time, Kenya had a copy paste approach to music. Musicians would wait for the likes of Nonini, Jua Cali and Nameless to release a song then they would hit the studio and release a song that is similar to the ones by these artists.
Back then, Genge and Kapuka were the in-thing. Funny enough, nobody thought they should invent a new sound and own it until Ethic came along with Lamba Lolo in 2018 and changed the game.
Interestingly, the same thing is now happening with the Kenyan sound. Every artist, even the established ones, is now making music that you can tell borrows a lot from the sound that Ethic introduced us to.
This is a good sign that most Kenyan artists are afraid of thinking outside the box. Instead of copying a sound that already exists why don’t they come up with a distinct sound that they can own?
The Kenyan industry can only grow if we diversify i.e. have different approaches to music so that even the people who don’t feel the wamlambez and lamba lolo vibe can have something that they can listen to.
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