I’m not a fan of Bongo music. I only listen to Tanzanian songs when I have to, for instance when I am doing a review or when they are randomly played at a club, party or in a matatu.
Also read: Why it’s hard for artists to be consistent
On the flip side, I admire so many Tanzanian artists not for any other reason but because they really work their asses off. I could list them but their names would take up all this space. So, I’ll save you the agony.
Bongo music has always been big deal not only in Tanzania but across the continent and it’s bout time we – or rather our artists – borrowed a leaf from them.
They should ask themselves questions like,”What can we learn from Tanzanian musicians?”, “What areas should we work on?” and “What are they doing differently?”
One of the Bongo artists that I really admire, just like most of you is Diamond Platnumz. Despite being accomplished and all, he has never been content with his success. He keeps pushing each and every day.
Since the year begun he has released more than 30 songs, perhaps more, including collabos. As a result, he is always at the top of people’s minds.
It always seems like he is a pacesetter for the Tanzanian music industry since most people – including his stablemates – like Rayvanny, Lava Lava, Mbosso and Queen Darleen want to keep up with him.
The local music industry lacks a someone who keeps artists on their toes as is the case with Tanzania and this means that very few musicians, if any, give a hoot about consistency.
The truth is that people get bored very fast. I doubt if any of the people who are reading this article can have a jam in their playlists for more than a week and this means that artists need to release more music. There is no other way.
Many of you will be quick to point out that new age artists such as; Sailors Gang, Boondocks Gang, Ochunglo Family, 34 GVNG, Gwaash, etc. are constantly releasing music but let’s be honest, that is not serious music.
In as much as we find the songs by these youngins catchy, they rarely transcend our borders. It’s what it is. To add to that, the quality is always wanting.
I’m talking about the likes of Nyashinski, Nadia Mukami, Octopizzo, Khaligraph, King Kaka, Redsan, Nameless, Jua Cali, Avril etc. Will they ever wake up from their deep slumber? If so, when? Enough said.
Comme ci, comme ça