I don’t know about you but I knew that Sauti Sol’s latest song dubbed Insecure was going to be a hit even before they released it. No kidding.
This is simply because they have gotten to a point in their music careers where everything they touch instantly turns into gold. Their songs get instant love from their fans and I don’t even think they struggle to market/push them
The group which comprises of; Bien Aime Barasa, Willis Chimano, Savara Mudigi and Polycarp Otieno has mastered the art of making good music.
Having been in the industry for 15 years or so, the have learnt the dos and don’t, studied market trends so they know when to release new music and improved the qualities of their videos and audios.
In addition to that, they also don’t make random songs. The Kenyan boy-band make songs that create conversations and are enjoyable at the same time.
I’m sure you have noticed that Sauti Sol is never in a hurry to release new music. This is because they know that they have a ready market and the demand for their music is high. So they take their time the end product is dope.
They have a different approach to music and I hope that other artists can borrow a leaf from them if they also want to make music that will be played for many years to come. Timeless music.
One thing that makes me really happy is that Sauti Sol has taken talented artists likes; Nviiri, Bensoul and Kaskazini under their wings which means that we will still be treated to good music even after they hang up their boots.
Watch their latest track titled Insecure below.