MANYATTA CIDER CELEBRATES AFRICAN-NESS IN AN UNFORGETTABLE NIGHT IN PARTNERHSIP WITH VIJANA BARUBARU

Kenya Breweries Limited, through its new cider brand-Manyatta, hosted consumers and fans to a colourful and collaborative event with Vijana BaruBaru. Dubbed “Passionate Pages flavoured by Manyatta” the event came to life at the New Muthaiga Mall, Thigiri Ridge, where the venue was transformed into a haven of authentic African vibes, elite consumer experiences, live music, and games this past weekend. The event introduced music lovers to the highly anticipated Passionate Pages EP launch and brought to life the Manyatta brand.

Manyatta is a Cider that is driven by the desire to appreciate and promote African culture, following its vision of being true of our roots in a modern way. It comes in four flavors that are expressions of the Tastes of Africa: Manyatta Cider, Lemon and Ginger Cider, Mango and Ginger Cider, and Pineapple and Mint Cider. Manyatta is more than a drink, it is a curator of African Tastes: Fashion, Food and Vibes.

“As a brand, Manyatta’s ideology is that our African culture needs to be brought back to life and celebrated. We believe that taking time to appreciate our uniqueness through music, food and culture is a welcome reprieve from the dynamics of everyday life. Passionate pages is just the first of many celebrations of African-ness that will be flavored by Manyatta, as we strive to be the curator of African tastes. said Faith Nyambura, Marketing & Innovations, Manager, EABL.

“We promise to develop more opportunities for our African-ness to be showcased and appreciated, deliver the taste of home in every drop of Manyatta Cider and to stay true to our brand vibrancy that is uniquely ours.” She added.

Speaking during the launch event, Vijana barubaru expressed their excitement and appreciation for the support from EABL on the launch of their EP.

“Collaborating with Manyatta for the Passionate Pages launch event was a true honor for us. It is inspiring to see a brand dedicated to celebrating African culture in such a vibrant and authentic way. This partnership allowed us to showcase our artistry alongside Manyatta’s commitment to African-ness, and we look forward to more opportunities to collaborate and uplift our shared heritage.”

The event also featured electrifying performances by renowned artists such as DJ Candy, Ethan Muziki, Ayrosh, Karisma, DJ Kaneda, Ndovu Kuu, Ihaji, Hart The Band and DJ Suraj, whose talents added to the immersive experience of the evening. Their unique styles and passionate performances resonated with the audience, further highlighting the rich diversity of African music and creativity.

Through collaborations like these, Manyatta and Vijana BaruBaru aim to continue providing platforms for African artists to shine while celebrating the essence of African culture in all its forms.

The success of the Passionate pages flavored by Manyatta marks a new chapter in Kenya Breweries Limited’s dedication to celebrating African culture, appreciating uniqueness, creating unforgettable experiences and celebrating our consumers.

KBL Hosts the 10th Edition of the Smirnoff Unleash Your Edge Fiesta

Kisumu City recently played host to an electrifying night of music and entertainment as “Smirnoff Unleash Your Edge Fiesta” took center stage at the Mambo Leo grounds. The event, hosted by Smirnoff TM, transformed the city into a hub of innovation, pulsating beats, and community celebration.

Unleash Your Edge fiesta is a campaign that was introduced last year, and it is all about good vibes and good times with friends. The aim of the event is to bring to life adventures that are beyond the usual, by creating flavorful experiences that are effortless yet meticulous to Smirnoff audiences.

The event underscored Smirnoff’s commitment to responsible drinking, by providing a platform for a secure and enjoyable experience. Smirnoff aims to contribute to a culture of responsible entertainment.

The event provided an unmatched platform for attendees to revel in the thrill of live performances and the infectious energy that defines Smirnoff events. Revelers were entertained by an array of top-tier performances including the headliner, Bien Amie, and Kisumu’s Elisha Toto. Others included MCs Gudahman and Gogo as well as DJs Grauchi, DJ Karoski, DJ Redbone, Dj Ro, DJ Daffy, DJ Ves, DJ Adella, DJ Budd Head

Brigid Wambua, KBL Smirnoff Brand Manager, emphasized that the Kisumu Fiesta marked a strategic move towards elevating the business of entertainment, offering patrons meticulously curated moments that resonate with their aspirations.

We’re thrilled to have brought the Smirnoff Unleash Your Edge Fiesta to Kisumu. This event is more than just a celebration; it’s a testament to innovation, community, and the vibrant spirit of Kisumu. Smirnoff, a legacy brand, continues to lead the charge in redefining the spirits industry. We are renowned for our commitment to innovation, quality, and delivering unrivaled entertainment experiences.” She added.

The Fiesta showcased Smirnoff’s unwavering dedication to providing cutting-edge experiences, seamlessly blending global brand influence with the local vibrancy of Kisumu.

This event is part of Smirnoff’s We Do We campaign, a vibrant global initiative that boldly celebrates the magic of unity. It’s a symphony of diverse people, ingredients, and flavors coming together to create something extraordinary. This campaign invites consumers to express their authentic selves, fostering a sense of unity and belonging. Smirnoff believes that we’re stronger together, and this campaign, infused with fresh, colorful energy, represents the most significant platform shift in over a decade.

Keroche Breweries distributors condemn anti-multinational restrictive trade practices

We wish to alert Kenyans on the notice posted in today’s dailies by our multinational competitor East African Breweries Ltd. The notice announces an alleged injunction obtained by EABL stopping Keroche Breweries from using the international Euro bottles that are used to package our Summit Lager, KB Lager and Viena Ice. This defies belief.

The Euro bottle does not belong to anyone. It is a universal bottle. The brown beer bottles are not available to any beer manufacturer to patent or pretend to trademark. We are going to court to challenge EABL for engraving the mark EABL on a bottle they do own. Secondly we are suing EABL for trying to destroy local business through this restrictive trade practice.

The notice is further evidence of attempts by EABL to restore a monopoly in Kenya’s brewing industry.

EABL and Diageo, their foreign owner should realise the era of monopolies is over in Kenya. They can do this in other African countries. We will not allow them to do it in Kenya. This is our country. Putting the EABL mark on a brown Euro bottle can only be done in a country where people don’t know their rights. You cannot put your mark on a bottle you did not create and do not own. The brown Euro bottles EABL and Keroche are using existed before the two companies were even created.

We are asking the government of Kenya not to fall into this obvious trap. This notice is meant to use the police to harass our customer who are bar owners so they are scared into not buying Keroche Breweries beers during this festive season. The intention is to give EABL a market they have lost to Keroche Breweries through our hard work. This is shameful and cannot be allowed. We will fight this.

The timing is highly suspicious. It is Christmas and this is the high season for alcohol purchase. Kenyans should note that the EABL notice posted today states that the order was obtained in 2017. Why release it 2 years later?

As distributors we are clearly aware that this is to slow down or stop Keroche’s Breweries latest brand “KB Lager” which has become the most popular lager in the market. Instead of competing with its superior appeal to Kenyans, they would rather stop the company from bottling it.

As Keroche Breweries Distributors Association, our members have made huge orders of KB Lager and Summit Lager to service the huge demand for these popular brands during the Christmas holiday season.

We know what you did to anyone who attempted to challenge your monopoly. You destroyed them using your money, your influence over the legal system and government officials.

We are asking all our members, and millions of Kenyans who consume our beers to take a firm stand against this evil scheme to use the backdoor to fight a local company.

EABL has never not shied away from using their dominant position to stifle fair competition and drive out competitors unfairly.

Stand with Keroche and stand with us local business people. Prove Kenyans cannot be easily shaken. Kenya ni yetu.

Have a Merry Christmas. Please don’t drink and drive.

KBL expands innovation pipeline with new Sikera Premium Apple Cider

Kenya Breweries Limited (KBL) has launched a new alcoholic beverage – Sikera Premium Apple Cider. The innovation is a distinctly light and refreshing, premium drink delivering a perfectly balanced for a drinking experience.

A cider is an alcoholic beverage typically made from crushed apples. Available from today in bars and restaurants – and best served chilled – Sikera Premium Apple Cider comes in a 300ml bottle pack with an Alcohol by Volume (ABV) of 4.5 percent and at a recommended price (RRP) of Kshs 150.

Speaking at the launch event in Mombasa, KBL Managing Director Mrs. Jane Karuku said KBL’s twin desire of recruiting new consumers and responding to their changing tastes and preferences led to the development of the innovation.

“The launch of Sikera Premium Apple Cider today, follows the hugely successful introduction of Kenya’s first locally-produced cider, Tusker Premium Cider three years ago. Sikera’s launch is the result a recently-conducted consumer study on the trends driving the alcohol beverage market in our industry. These consumer insights then informed our innovation efforts extending our cider category, to provide a broader variety to our consumers.”

Mrs Karuku added

“This new brand is geared to supporting our business agenda to accelerate growth in our innovation, which has enabled KBL to both recruit new consumers as well as provide a wider variety from around which consumers can build their drinking repertoire.”

EABL Marketing and Innovations Director Graham Villiers-Tuthill, reinforced that Sikera Premium Apple Cider entry into the company’s agenda is to connect with an ever-evolving consumer base through flavoured offerings. Villiers-Tuthill said,

 

“We are hugely proud to be launching Sikera Cider in Kenya. This new to world brand has been specifically developed to meet the changing consumer palette and consumption behaviour of consumers in Kenya. Sikera is a crisp, light and refreshing apple cider, and early consumer feedback to this fresh new offering has been very positive,”

Sikera Apple Cider will be launched across the country in the coming weeks with expected roll-out to market in the coming days. KBL has prioritised innovations as one of the company’s key growth pillars, with its innovations contributing 22 per cent of East African Breweries Limited’s revenue in the financial year ending June 2019. Recent innovations include Tusker Cider, Captain Morgan Gold and Black & White.