Naifest Archives

The crucial lesson event organizers learnt from Naifest and Bridget Achieng

Posted on November 25, 2020 by Ozymandias

Bridget Achieng conceived and executed the Naifest concert this past month and while it was a timely event, it fell short of being a great event because of one main issue that I am sure a lot of event organisers saw but just incase they didn’t, I am here to point it out. That one major flaw was security.

Utaambia watu nini! Tanasha Donna hits back at Bridget Achieng with glorious clap back

You cannot afford to have a concert and skimp on the security offered. You see, a lot of the other glaring blunders that Bridget Achieng and her team made could have been easily ignored save for this one crucial Achilles heel.

It was reported that right from the jump, at the gate as revellers were either making their way in or out of the venue, obs and robbers were doing their thing. And they really cleaned house. One has to wonder what the bouncers and security personnel were doing outside the venue and whether they were in on the crime. The fighting that was also reported to have been going on unchecked was said to have been more like a riot than anything as multiple individuals and parties engaged in fisticuffs.

Drama as Bridget Achieng drags Black Cinderella to court for allegedly ruining her online reputation (Photos)

What was the worst of it all is what took place within the Ngong Racecourse grounds. Apparently, within the concert “stands”, guys were being robbed, women were being harassed and all this was within eyesight of the bouncers. Now, one has to ask the question of whether Bridget Achieng and her people intend to have another concert because if they indeed do (which they have indicated), the issue of the last concert and the manner in which they failed to provide safety and security for their customers is going to haunt them forevermore.

Being an event organizer and a promoter usually comes with some unique headaches. You have to ensure that you visit your local shaman to beseech the weather not to rain in on your parade. You have to pay the police to provide security and grease the wheels of their machinery. You have to ensure that there are adequate ambulances available and first aid responders which is not a cheap undertaking. Then finally, you have to ensure security is provided by a company that has a great reputation and experience but also make sure your acts are on time and you can pay them. Needless to say, this is an expensive undertaking and a lot of Kenyan promoters choose to cut corners.

“My life is in danger!” Boy cries after allegedly receiving threats from Bridget Achieng over the #JusticeForShanty

They hire hooligans from the local gym to act as bouncers and do not bother to give them any courtesy training. They never have ambulances on standby and as for the police, they are usually there to demand bribes and harass the revellers more than to perform any other function.

It would be unfair to single out Bridget Achieng’s event but she is the one who got the equation so horribly wrong that it resulted in the death of a young man by the name of Shanty. I just hope other event organizers are watching and taking notes.

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Fred Omondi’s response to criticism about Naifest was plain dumb

Posted on November 16, 2020 by Ozymandias

Fred Omondi is this week’s poster boy for the series no one asked for: “Dumb things celebrities say” and that is all down to the nonsense he decided to post on his social media accounts when he spoke in defence of Naifest. It is a truly sad thing to witness because it shows you why a lot of Kenyan youth struggle at business and why most businesses flourishing under the control of young Kenyans are usually legacy businesses. They have been handed down to them.

What Fred Omondi wrote to brother Eric Omondi before editing the post!

Fred Omodi shows that a lot of Kenyan youth are too insecure to deal with criticism. And especially positive criticism. They are too ego invested in whatever it is they are doing and too ego-tied to the businesses or brands they have sold their loyalty to and as a result, they are deaf to any information being given back to them by their clients because all the noise is coming from haters.

The recent remarks made by Fred Omondi betray the fact that he has never had to run a business and while there is no shame in that, it also means that he has never had to understand the working of a business and this makes him a danger to businesses. Understand that Naifest is a concert that needs its clients and customers. You need to have people willing to spend their money on your event for it to be a success.

Comedian Fred Omondi opens up on having STI scare

He has since deleted his nonsense words because he was probably asked to by the management team of Naifest, Bridget Achieng’s people who saw that it was damaging. You see, Fred Omondi was rubbish claims people had about how they were attacked outside and even inside the latest edition of Naifest. At any event, security is one of the paramount concerns of the event organisers. When a paying customer sees another Naifest event, you will now not only have to convince them to spend their money on the ticket but have to first expell and expunge the narrative of insecurity and poor planning that plague the brand. Rather than help in doing so, Fred Omondi jumped the gun and ran his mouth rather than help calm down the noise.

It was dumb of him to speak. It would have been better for him to have said nothing and left people thinking he is arrogant and aloof rather than open it up and show everyone he is infact just dumb. Anyone that runs a business understands that you must keep your customers happy above all else and when you have an issue with them, you try to solve it as amicably as you can. Fred Omondi has a long way to go and it is sad because this proves that he isn’t aware that he himself is a business. His brand is a business and he is targeting normies aswell as corporate clients and they are very shy about being associated with ~~assholes~~ who can do a lot of damage to their brands by being unthinking.

“He would disappear coz of mihadarati” Fred Omondi emotionally reminisces late brother

All we can hope is that he has understood this fact or he will get a mentor like MC Jesse to explain this and other celebrity brand concepts to him. Hell, he should go out and ask his brother to help him.

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