Viceroy 10 beat fierce competition from leading brandies from countries such as United Kingdom, Germany, Spain and the United States to be crowned the world’s best brandy.
The vintage Viceroy 10 was awarded the world’s best brandy at the 2018 World Brandy Awards which was held in London this week.
Viceroy 10 is crafted by Van Ryn’s Distillery in South Africa. The now world’s best brandy was launched last year in Kenya targeting the country’s sophisticated and premium market.
Dominant player
Viceroy 10 is distributed in the country by Kenya Wine Agencies Limited (KWAL). KWAL commercial director Lina Githuka noted Viceroy 10’s accolade will help the brand create a new trend of drinking brandy in Kenya.
“Viceroy 10 will create a new trend of drinking brandy for the discerning adult drinkers. It is packaged in an attractive bottle with an engraved signature which is the hallmark of quality and authenticity of the product. After the launch event last year, we coordinated countrywide activations to take the premium brandy experience to the consumers. The Best in the world, and proudly enjoyed in Kenya,” Stated Lina Githuka.
The vintage brandy is expected to grow KWAL’s market share in the premium drinks category with an ambition to be the dominant player in the premium brandy category. The recommended retail price for the brandy is Kes 3,000.