The Kenya Film Classification Board has revealed a survey that shows a much needed in-depth look of how Kenyans consume media.
The survey, which was aimed at establishing what the Kenyan people think about the KFCB’s mandate and content classification functions, was officially launched at the Laico Regency Hotel and listed Machachari show (Citizen TV) and Churchill Show (NTV) as the most preferred programs on Kenyan TVs.
The survey also indicated local programs are the most watched by Kenyan people at 64 per cent, followed by news at 20 per cent, third are soap operas at 12 per cent, fourth on the list are games and sports at 3 percent and last are cartoons at 1 percent.
“We regulate content at the creation, broadcast, possession, distribution and exhibition stages. KFCB is the custodian of Kenya’s moral compass at a time when we are continually bombarded by vicious content that reaches vulnerable children,” said Mr Mutua.
“This survey will inform the policy direction of the Board in content regulation and will help us to map out strategies for effective and efficient stakeholders engagement. We will work with creators, distributors and consumers of content to ensure that content promotes our culture and moral values. We thank the Government for the great support and pledge our utmost dedication to our sacrosanct duty of protecting children from exposure to harmful content.”
Thank you to all the film industry players and content consumers who graced the launch of the survey report on KFCB classification function.
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