Trace TV reacts to Dammy Krane’s allegation of collecting money before airing music videos

Trace TV reacts to Dammy Krane’s allegation of extortion

last month, Dammy Krane called out to Nosa Omoregie of Trace TV on twitter. Dammy Krane’s allegation was on extortion.

Trace TV responded in a statement, debunked the claims and espoused on it’s selection criteria. Mr Sam Onyemelukwe of Trace TV said:

“Trace Naija is number One in Nigeria and Ghana with over around One million viewers a day. Trace’s channels are the most highly prized platform by artists and getting a video on Trace is considered to be an endorsement that an artist has “blown”. Many artists testify that their Pan African fame is in part thanks to exposure on Trace’s channels across The Continent.

For years, despite constant communication, there has been speculation by artistes and the music industry at large about what it really takes to get a music video on Trace channels. We understand the demand because artistes know that getting their video on high rotation on Trace could change their life and make them a superstar!” Said Mr. Sam Onyemelukwe, Trace West Africa’s Managing Director.

A fundamental rule of economics is when there is high demand and low supply, there is an imbalance and the demand will skyrocket. That is true of Trace because there are only about 50 videos in rotation on the channel at any one time; meanwhile, the channels receive over 100 new video submissions a week. As spelt out in the newly released selection guidelines, Trace does not charge for video submission or airplay. On the contrary, royalties are paid to artists and record labels for broadcasting their works.

Some unscrupulous people have gone so far as to charge unknowing record labels and artists with a fake guarantee that their video will air on Trace, we even heard of a guy in Ghana who offers a price list for airplay on Trace and other music channels and shows. We do not sell video spins on the channel and anybody who tells you otherwise is a liar. However, at the same time, we know how much demand is out there, so we offer a promotion package called Zoom that can be purchased and guarantees a short profile and a few clips of an artist’s music video” Added Mr. Onyemelukwe.