Bonang Matheba joins National Geographic’s ad-fund

Bonang Matheba has now joined National Geographic’s new ad-funded documentary series, Activate. The ad is set to highlight global efforts to change the lives of people living in extreme poverty.

The series is set to broadcast in 172 countries across the world, as it seeks to drive change.

Bonang will be alongside Usher, Pharrell Williams, Gayle King, Hugh Jackman and others.

Each episode will delve into a different issue connected to the root causes of extreme poverty, with topics that will focus on clean drinking water and sanitation, racial bias and criminalisation of poverty, girls’ education, responsible sourcing, plastic waste and disaster relief.

Together with the documentary series, the National Geographic magazine’s September 2019 issue will include a 12-page sponsored print section for Activate.

“At National Geographic, we want to tell stories that matter and we’re excited to work with partners like P&G and Global Citizen that share our values and want to tell those stories with us,” says Courteney Monroe, president, National Geographic Global Television Networks.

“Through this multiplatform partnership, we will leverage our collective influence, audience and scale to raise awareness and drive action on some of the world’s toughest challenges. Each episode of Activate will serve as a rallying cry, focusing on real solutions and avenues for their implementation. A strategic attempt we hope will move audiences around the globe from ‘intent’ to ‘action’.”

Jon Doran, managing director and executive producer at RadicalMedia, says: “We are proud to be partners in telling the story behind the passionate work being done to better the lives of others. We hope to inspire a new crop of citizens who want to join the fight.”