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South African Tourism Partners EIB For Content Production

SOUTH Africa’s tourism marketing organization, South African Tourism (SA Tourism) and EIB Network partnered. Moreover, their partnership is for production of content about South Africa for Ghanaian audience.

The West Africa office of SA Tourism partnered with EIB to create, Revealed with Bola Ray.

Currently, Bola is in South Africa shooting season 4 of the show. Furthermore, he showcases various experiences that Ghanaians can have in South Africa. The content will be aired on Ghana One TV (GHOne TV) and showed across EIB’s Social Media platforms.

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The West Africa Regional Manager of SAT, Thekiso Rakolojane stated

“We believe that it will inspire West Africans to visit South Africa in numbers and increase our brand’s awareness in the region” 

Also, Mr. Rakolojane noted that Ghana is a key market for SA Tourism. Moreover, they believe the partnership  to produce relatable content would inspire many Ghanaians to visit South Africa.

According to Bola Ray, EIB is

“thrilled about this partnership with SA Tourism as it affords us the right and desirable content to attract eyeballs and share of the market, dishing out compelling lifestyle content to the delight of our viewers, and we are extremely happy about that. Moreover, it is no doubt a phenomenal partnership.”

About this writer:

Lawrencia Larbi-Amoah