Africa’s premier music Service Boomplay Music scoops up Kenya’s finest talents as it enters local market (Photos)
Sauti Sol, Avril, Fena Gitu, Kristoff and King Kaka are the Kenyan music heavyweights whose songs are being hosted by Boomplay Music.
Boomplay is a digital music service that gives artists a source of revenue as the users get to access their music at a fee.
Boomplay Music has partnered with local CMO’s, namely KAMP, PRISK and Audio Visual Society Kenya to help support local artists by providing a platform for artists to avail their music to their fans and to be consumed legally.
The greatest advantage of the platform is that it promotes transparency since the artist manages their own account and can log in and check on the performance of their tracks.
“What we aim to achieve is to give artists a transparent platform where they can easily promote and monetize their musical works, we consider ourselves a bridge between the artist and the fan by offering a platform where the music lover can have direct access to everything music.” Chinasa Udeala, Regional Director E.A commented.
First launched in Nigeria, 2015, Boomplay Music (initially called Boom player) has over 8.9 million total users, 4.8 million monthly active users and 1 million daily active users, it is the No. 1 yet the fastest growing music app in Africa. Users can stream songs and videos at no charge, pay a fee for downloads or pay a reasonable daily, weekly, monthly or yearly subscription fee to save songs & videos for offline play; Boomplay Music supports all kinds of payment methods including mobile money, airtime or debit cards.
Boomplay Music currently hosts over 14,000 artists from across the globe; most of the artists are from Sub-Saharan Africa.
They include 2Face Idibia, P-Square, Davido and Wizkid from Nigeria, Sauti Sol, Avril, Fena Gitu, Kristoff and King Kaka from Kenya, Diamond Platnumz, Vanessa Mdee, Shetta, Barnaba and Ommy Dimpoz from Tanzania and R2Bees, Efya, Tinny, Stonebwoy and Becca from Ghana among many others.
Boomplay Music has teams in Kenya, Nigeria and Tanzania to ensure local representation and support. The Ghana team will be in place by Q2 – 2017 with expansion plans set for Uganda, South Africa, Senegal, Ivory Coast, Cameroon by 2018
With over 7 million music and video streams monthly, it’s no surprise that over 2 million audio and video tracks are downloaded monthly.
Boomplay Music is available on Google Play Store for all Android devices and non-Android users can visit www.boomplaymusic.com to enjoy all the features available on the app. It is preloaded on all TECNO and Itel devices.