Diamond Platnumz has unlocked the craziest level of success
Diamond Platnumz has achieved a hitherto unknown level of success: real haters. And we aren’t talking about your petty garden variety haters who only whine and bellyache about how much they despise you but rather, haters who go out of their day to limit your advancement.
We recently saw Tanzanians write to the BET Awards consideration committee and ask them not to consider him for an award and you have to wonder about the type of person who can actually take the time out of their day to do something potentially ruinous to fellow Tanzanians.
Diamond Platnumz will win the award if he gets the most votes. However, for a lot of onlookers looking in, they look to see an entertainment scene of petty haters… And that elevates Diamond Platnumza even more above his haters and the rest of Tanzania’s performers.
To me, it is really interesting to see that the stereotypes about Tanzanians being a bunch of people who believe in witchcraft and have a crab in a bucket mentality. They have basically taken a good long look at Mondi and after much introspection, have decided that they do not have what it takes to best the crooner.
If I were in Diamond Platnumz marketing team, I would be thinking this is a potential gold mine. You see, it is clear that our guy lives absolutely rent-free in the heads and minds of Tanzanians.
He could actually market things to people and depending on how creative his team is he can also begin to double his going rates. Why? Because in marketing, it helps to be just as hated as it does to be loved.