No more bashing of our sportsmen! Awesome campaign ‘Tujiamini’ launched to give Kenya’s heroes and heroines new lifeline

A dark cloud descended on Kenya when Dennis Oliech was trolled on social media because ‘he had become broke’. This shocking precedence has been countered by a new campaign Tujiamini.

Tujiamini, which means let us believe in ourselves, is a bold campaign to rally Kenyans to stand with our sportsmen and women through thick and thin in a bid to spur the growth of local sports.

It’s only through changing our mentality about local sports and showing unwavering support to our sportsmen and women that we can initiate change and even implore the  government to invest more in sports. That’s the spirit of Tujiamini, to change the tides in Kenyan sports by inspiring our sportsmen and women.

Tujiamini campaign was launched today Tuesday October 10th at the Carnivore Ground. SportPesa CEO Ronald Karauri delivered a powerful message.

L-R: Tony Njuguna, Douglas Wakiihuri, Dr. Kipchoge Keino, Patrick Njiru, and Martin Keino at the launch of Tujiamini

Karauri insisted that no amount of investment from private sector or the government could bring about change in sports if Kenyans themselves do not show support to our sportsmen and women. He said we could have world class stadia across the country but if Kenyans don’t turn up and fill those stadia then we will keep watching EPL when our own local league goes down the drain.

SportPesa CEO Ronald Karauri speaks during the launch of Tujiamini

The SportPesa CEO stressed that we must nurture young talents and stand with them not only when they win but also show them support when they fail. Karauri reiterated that real change in sports can only happen if Kenyans show their support.

L-R: Rally legend Patrick Njiru, SportPesa CEO Ronald Karauri and 2016 Olympic marathon gold medallist Eliud Kipchoge

Karauri’s sentiments were also echoed by Kenyan legends Kipchoge Keino, Patrick Njiru and other sports heroes and heroines who were in attendance at the launch of Tujiamini.

Ambassador Awouri delivers speech at the launch of Tujiamini

The ball is in our court, we can rally as a nation, as believers, as the force behind these great sportsmen and women with one call, Tujiamini. Lets fill our stadia and stop trolling our sports heroes and heroines.


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Martin Oduor

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