President Ruto Trademarks Phrase “Mambo ni Matatu”

President William Ruto of Kenya has officially trademarked the phrase “Mambo ni Matatu,” which means “things are three” in Kiswahili. The phrase has become popular in recent weeks after President Ruto used it as a warning to cartels in the sugar sector.

According to legal expert Adrian Kamotho, anyone wishing to use the phrase or the iconic three-finger gesture will now need to seek permission from President Ruto.

President Ruto has said that the phrase represents the three key elements of equitable development: securing significant resources, the necessity of specialized skills, and the importance of affordability.

The phrase has been widely used in merchandise, including T-shirts, and has become a rallying cry for Kenyans who are fed up with corruption and inefficiency.

Analysis

The trademarking of the phrase “Mambo ni Matatu” is a significant move by President Ruto. It shows that he is serious about cracking down on corruption and promoting equitable development in Kenya.

The phrase is also likely to become a symbol of President Ruto’s presidency. It is a catchy and memorable phrase that resonates with Kenyans of all ages and backgrounds.

It remains to be seen how President Ruto will enforce his trademark on the phrase. However, the move is likely to deter people from using the phrase in a way that is critical of the government.