Kenyan singer Weezdom has said that the Kenyan entertainment industry needs to learn from Tanzania if it wants to revive its flagging fortunes.
Weezdom pointed to the recent online feud between Tanzanian music stars Diamond Platnumz and Alikiba as an example of the kind of healthy competition that can be used to generate interest in the entertainment industry.
“If you follow Tanzanian showbiz, it’s very interesting and captivating,” Weezdom said. “There is always some creative gist about their industry, which is what we lack here. What we do here is clout chasing with very silly, stupid stunts that get nowhere.”
Weezdom cited the past feud between former gospel singer Kevin Bahati and Willy Paul as an example of a healthy rivalry that sparked public interest in Kenyan showbiz.
“I enjoyed it when Bahati and Willy Paul tore each other apart,” Weezdom said. “It sparked public interest, which later on created some good business ground for both parties.”
However, Weezdom warned that such rivalries need to be kept professional and not allowed to become personal.
“At some point, they lost the plot, and it became kind of personal and stupid, losing the mojo and flavor,” he said.
Weezdom believes that the Kenyan entertainment industry needs to find a way to generate more excitement and interest if it wants to compete with Tanzania and other regional rivals.
“We need to find a way to be more creative and engaging,” he said. “We need to find a way to get people talking about us.”
Weezdom’s comments come at a time when the Kenyan entertainment industry is facing increasing competition from other regional rivals, such as Tanzania and Nigeria. In order to stay ahead of the curve, the Kenyan industry needs to find new ways to generate interest and excitement.