Celebrities, hair stylists and make up artists turn up at an exclusive launch of showroom for hair products

Beauty brand BeautyClick officially launched its showroom in Nairobi. It was an event that brought together celebrities, hair stylists and make up artists.

For starters, BeautyClick is an e-commerce company that launched in the high-end Kenyan hair-market in
2016 with a very good traction and brand-awareness.

LAUNCH

The October 6th launch saw BeautyClick showcase collection of cosmetics. It featured wide ranges from Revlon (Revlon Colorstay Combo/Oil Make Up, Revlon Colorstay Compact Make Up, Revlon Colorstay Mousse Make Up, Revlon Colorstay
Powder, Revlon Photoready Primer Eyeshadow, Revlon Superlustrous Lipstick, Revlon Colorstay Ultimate Suede Lipstick) as well as top selling lipstick, Nouba Millebaci.

The exclusive invite-only event featured digital influencers like Pierra Makena and Nina Njoroge. Top hair stylists and make up artists were there as well.

“After almost 2 years of operations in Kenya. It is thrilling to see the vision of how we are leveraging both offline and online channels. We are giving our customers an opportunity to interact with our brands offline and online,” said Jesper Drescher, CEO of BeautyClick.

The showroom launch was accompanied by major changes in their ecommerce website i.e. COD (cash on deliver), 30 day return policy on hair and new payment options (MPESA, VISA, MasterCard).