Almost all the successful new-age artists are members of a group but have have you ever wondered why?
It’s pretty simple. You are probably thinking about it as you read this article. The reason Sailors Gang, Boondocks Gang, Ochunglo Family, Rico Gang, and the likes are fast gaining traction is because of diversity. That’s it.
You see, by belonging to a group, that is made of up between three to six people, they can offer their fans a mixutre of talent. Think of it like a mouth-watering burger combo, okay maybe not but I know you get my point.
Truth is, in a music group you’ll find someone whose style you relate to. At the same time, you will also feel like you don’t understand some of the members or perceive them as weaklings.
Interestingly, this varies from one person to the next. For instance, I hold the opinion that Benzema and Seska are the best lyricists in Ochunglo Family and Ethic respectively because I like their flow.
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However, a good majority say that Nelly The Goon and Rekless are the best songsmiths in the two groups.
This explains why the group approach is favouring the new-age musicians. At the end of the day, you’ll find someone who’s style you really appreciate and it varies from one person to the next.
While you might not neccesarily hate the other group members, you’ll just have this one person who’s verse you can’t wait to hear.
The difference between a group and a solo singer is that once you hate an individual’s approach, then it’s a done deal. However, in a group you are literally spoilt for choice.
Local music fans should brace themseleves for the emergence of more music groups because upcoming musicians have realized that this approach is working.