Talent isn’t Enough to Take you Places in the Music Industry- Niniola

The singer is of the opinion that money is more important than talent to excel in the music industry.

Nigerian singer, Niniola in an interview with Factory 78 said that the music industry is more than a facade thus to excel, young acts need to invest in it as talent alone is not enough to thrive in the industry. She said:

“In 2013 I went for a competition and I became the third runner-up and I got my prize money. With the prize money I invested in my career. I sought out one of the best producer Sarz and told him I wanted a hit song and that’s when I met my manager.

“When you’re not in the music industry on the outside, you think talent would take you places but it’s not.

My manager told me ‘you need funds to promote and print CD jackets’.

“It’s a very capital intensive industry and so as an upcoming artiste you have to leave everything aside and invest in your career because at the end of the day it’s for you and you reap what you have sowed,”

What do you think guys, is money without talent enough to excel in the music scene or vise versa?