Kaya FM facing law suit
Kaya FM has been accused of botching an event and ignoring a legal demand to pay. This is for not abiding by the agreement. It is now facing a half a million rand lawsuit.
There was a written and oral agreement to promote soulful Night Heritage Celebrations event. The event was organized by Lady T Protection Services. This was to happen at Carnival City in Brakpan, Ekurhuleni, in September of last year.
In the agreement, Kaya FM was to dedicate R323,700 worth of airtime for promotion of the event. In addition, it was to script it and produce all material required for the broadcast on the station. This was to be done with the approval of Lady T.
Relevant information in regard to the event was also to be featured on the station’s website and its Facebook and Twitter pages.
Lady T was to pay Kaya FM R107,900 before the start of the promotion campaign, grant them media association rights and provide it with branding opportunities.
Lady T also paid R30,000 for spots on social media, R110,000 for advertising on MTV Base, R150,000 for promo, R30000 for posters as well as R25000 for a Kaya FM logo printed on each ticket and R30000 for stickers and vouchers. The two also agreed to act in good faith and to disclose to each other any information that might negatively affect the event.
