Playboy Founder, Hugh Hefner dies at the age of 91.

Hugh Hefner, who created Playboy magazine and spun it into a media and entertainment-industry giant — all the while, as its very public avatar, squiring attractive young women (and sometimes marrying them) well into his 80s — died on Wednesday at his home, the Playboy Mansion, in the Holmby Hills area of Los Angeles. He was 91.

His death was announced by Playboy Enterprises.

Hefner the man and Playboy the brand were inseparable. Both advertised themselves as emblems of the sexual revolution, an escape from American priggishness and wider social intolerance. Both were derided over the years — as vulgar, as adolescent, as exploitative and finally as anachronistic. But Mr. Hefner was a stunning success from the moment he emerged in the early 1950s. His timing was perfect.