Smirnoff takes over Machakos town with Unleash Your Edge Fiesta
East African Breweries Limited (EABL), under the Smirnoff Ready To Drink (RTD) brand, treated tens of thousands of music and fashion fans to an electrifying weekend of top acts at Machakos Golf Club..
The sixth iteration of the Smirnoff Unleash your Edge Fiesta delighted attendees with top-tier performances from local artists including Chris Kaiga, Buruklyn Boyz, MC Gogo, Maima MGM, Kaneda, Art In Motion, Dj Roc, Dj IV,Fathermo and MC Ndama
Starting from 3pm, revelers streamed in by the thousands to catch a glimpse of Smirnoff’s fist party of the year.
Brigid Wambua, brand manager for KBL Smirnoff, stated during the event that “over the last year, we have created memorable experiences across the country that has seen a huge turnout and support by our consumers and what better way than to start the year on a high note than hosting our sixth event in Machakos. We will be hosting more events in the coming months so look out for event details on our Smirnoff social media pages.
Flavour with Edge is Smirnoff’s way of celebrating people and their edginess, through edutainment events, while letting Smirnoff RTD consumers discover the alternative to ordinary by creating flavour drinking experiences that are effortless, yet mischievous and distinctive.
The Campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year through its string of Flavour with Edge Fiesta events. It is aimed at Generation Z, which is all about good vibes, music, and fashion.
Customers only needed to purchase either a bottle of Smirnoff Vodka Flavours, a six-pack of Guarana, or a six-pack of Black Ice from retailers like ke.thebar.com, Glovo, Chupa Chap, Naivas, and Quickmart to receive a ticket. Smirnoff RTD has a delicious and energizing flavour that can give events more intensity (variety and new experiences).