Watch: DJ Sbu takes it to Harvard University

DJ Sbu knows no limits when it comes to making an income out of his hustle.

His latest has been the speech he gave at Harvard Business School in Boston, America.

DJ Sbu was invited to make a speech as part of a symposium on African business and entrepreneurship.

He made a post on his Instagram account and captioned it: “How to hustle Harvard MBAs & PHDs the African way. These guys really thought a MoFaya Hustler like me can give them 100 MoFayas and 100 books for free? It’s the ABCs of hustling. Always Be Closing! Sorry but I had to pick up those dollars. It’s called planting a seed. If I could have this whole room consuming my products, it means it’s possible to have the whole world consuming our African brands.”

“More and more people are interested in visiting the [African] continent and really find out their roots and who they are. It’s all about the story and what sets our brand apart is the story – that’s why you’re seeing the book in front of you,” Sbu told the audience, referring to his book Billionaires Under Construction: The Mindset of an Entrepreneur.

He was quick to add the book wasn’t free, those who wanted it had to pay $10 (about R119).

“If you get something for free you don’t value it. You need to pay $10 for that book and read it and understand why we call ourselves a billionaire generation,” he said.

Watch

https://www.instagram.com/p/BgXjYMIFyJF/