#‎OLXSoma2015‬ Awards are Around The Corner People!This Is Why You Need 2 Gear Up 4 The EVENT

The Kenya Social Media Awards (SOMA) – Kenya is an annual event, now in its third year, that seeks to celebrate the growing influence by and through social media in Kenya.  As Kenya continues to make strides in digital revolution, the role of social media influencers and enthusiasts has become a key component in business growth, government concerns and community development. Over time, different organizations have adopted different social media platforms for communication as part of their digital marketing and communication strategies. 

In addition, there is an emerging group of influencers and opinion shapers on a variety of socio-economic issues in our society; truly showcasing the import of social media in today’s way of life.  SOMA seeks to not only acknowledge the development of social media, but more so to celebrate its impact in generating and sustaining change in the corporate world, public sector and at the individual level of millions of Kenyans.  identifying those who use S

The inaugural SOMA Awards were held in 2013 and were supported by OLX as the Title sponsor and attracted more than 350 guests during awards gala dinner held on 9th August 2013 at Laico Regency Nairobi.

The 2nd annual SOMA award was held on 3rd October 2014 at the Safari Park Hotel with OLX as the Title sponsor. The event attracted over 600 people and was guided by the theme, “Making Social Media Work for you.”

OBJECTIVES
1. Create a platform that will enhance brand and consumer engagement through creativity and innovation
2. Highlight the influence of social media on brand building and encourage organizations to intensify online presence
3. Highlight the impact of Social Media on economic empowerment
4. Identify and celebrate the best of the best in Social Media

The 3rd Annual SOMA Awards
For the third time running SOMA Awards has been supported by OLX as the Title sponsor. The awards have continued to impact individuals and organizations. The Third Annual OLX SOMA Awards will be guided by the theme “Social Media for Economic Empowerment.”
SOMA team has also introduced new platforms designed to engage different groups in the market for a better experience.

SOMA CONNECT: This platform has been design to connect with stakeholders on a regular basis through forums, training, e-shots etc. organizations can partner with SOMA Connect to engage the target groups in a personalized manner.

SOMA EXPERIENCE: A pre event engagement to be held at the same venue where the award ceremony will happen. It is an offline activation platform for the social media community to engage each other, interact with brands, and social media enablers through their offering.

OLX SOMA 2015 in numbers
• 5,000 award ceremony guests
• 1,000,000 total votes
• 200,000 unique voters