How the ‘Belaire New Year Eve’ Black Bottle Glow Party Went Down (Photos)

On December 31st, Luc Belaire, Qway International and B-Club hosted a star studded New Year’s Eve Party dubbed the Black Bottle Glow Party at B-Club, Nairobi. The event was to usher in 2017 in style and officially launch the Luc Belaire brand in Kenya. Internationally, Luc Belaire is currently one of the most in demand beverages in the nightlife industry, being heavily marketed and endorsed by brand ambassadors; American superstar rapper Rick Ross, DJ/Producer DJ Khaled and many other celebrities in the entertainment industry, who identify themselves as #BlackBottleBoys & #BlackBottleGirls.

Luc Belaire’s bottle design is key to its allure, black with highlight-pink lettering, the look emits an aura of sophistication, class and glamour. Luc Belaire Fantôme (French for phantom) is the new glowing, limited edition bottle, featuring an illuminated label that makes a glowing statement after dark.

The Black Bottle Glow Party took place at B-Club, Nairobi’s leading upscale entertainment venue which has hosted numerous celebrity appearances and performances throughout the year. The event featured entertainment by CodeRed’s DJ Purpl and Nigeria’s DJ Altims, who is the official DJ of the Mavins Record Group. 

The party was star studded as Nairobi’s celebrities and socialites graced the occasion, including Actor Nick Mutuma, Rapper and Producer Madtraxx, CodeRed’s DJ Stylez, Dancehall sensation Redsan, Model Juliet Achieng and Eve D’Souza who enjoyed sipping and posing with Belaire’s stylish black bottles until sunrise.

In East Africa, Luc Belaire is working with a host of celebrities and influencers to promote the brand in the region. Socialite Huddah Monroe has already been confirmed as an official brand ambassador aka #BlackBottleGirl and Belaire will unveil a few more Kenyan brand ambassadors in the weeks to come.

Qway International is the official distributor for Luc Belaire in East Africa. Luc Belaire products will now be available at leading bars, restaurants, hotels and supermarkets across Kenya. Keep up with the brand online – @officialbelaire.ea