DJ Crème Terms Logo Stealing Allegations Against him as “Not only trivial but more so a direct insult”

Yesterday it emerged that DJ Crème de la Crème might in fact have pilfered the logo on his Epic Nation apparel. His accuser, Roy Smith, claims that the acclaimed deejay thieved his EZ logo from his LogoPond portfolio.

This morning, Crème issued an official statement regarding the allegations maintaining that “the subject matter in discussion is not only trivial but more so a direct insult to the business integrity of our brand.”

That said, we do acknowledge a dispute in the form and use of the said logo. Further, and with respect to Roy Smith we did acknowledge the same.

Almost a year and 2 months ago, we came to an understanding and compromise on the logo’s subsequent look and use. A compromise, which he privately and recently, publicly consented to (reference to the logothief.com article). Also refer to the mail below;

We would like all our loyal customers past, present and future to understand that this is a matter which was laid to rest. The only issue that Mr. Smith had with us was our failure to fully honour his take down notice for our OLD logo type faces, an oversight made without any malice whatsoever.

The irresponsible ‘reporting’ (or lack there) of the blogger is nothing more than whipping a dead horse.

Moreover, his/her failure to report on the full facts plus extended attack on the quality of our hugely popular apparel is a clear indication of the evident petty nature and pure lack of regard and respect to the honorable profession of media and journalism.

That said, Epic Nation Apparel shall tirelessly continue to stretch boundaries to give nothing but the best.

Do you believe him?