MANYATTA CIDER CELEBRATES AFRICAN-NESS IN AN UNFORGETTABLE NIGHT IN PARTNERHSIP WITH VIJANA BARUBARU

Kenya Breweries Limited, through its new cider brand-Manyatta, hosted consumers and fans to a colourful and collaborative event with Vijana BaruBaru. Dubbed “Passionate Pages flavoured by Manyatta” the event came to life at the New Muthaiga Mall, Thigiri Ridge, where the venue was transformed into a haven of authentic African vibes, elite consumer experiences, live music, and games this past weekend. The event introduced music lovers to the highly anticipated Passionate Pages EP launch and brought to life the Manyatta brand.

Manyatta is a Cider that is driven by the desire to appreciate and promote African culture, following its vision of being true of our roots in a modern way. It comes in four flavors that are expressions of the Tastes of Africa: Manyatta Cider, Lemon and Ginger Cider, Mango and Ginger Cider, and Pineapple and Mint Cider. Manyatta is more than a drink, it is a curator of African Tastes: Fashion, Food and Vibes.

“As a brand, Manyatta’s ideology is that our African culture needs to be brought back to life and celebrated. We believe that taking time to appreciate our uniqueness through music, food and culture is a welcome reprieve from the dynamics of everyday life. Passionate pages is just the first of many celebrations of African-ness that will be flavored by Manyatta, as we strive to be the curator of African tastes. said Faith Nyambura, Marketing & Innovations, Manager, EABL.

“We promise to develop more opportunities for our African-ness to be showcased and appreciated, deliver the taste of home in every drop of Manyatta Cider and to stay true to our brand vibrancy that is uniquely ours.” She added.

Speaking during the launch event, Vijana barubaru expressed their excitement and appreciation for the support from EABL on the launch of their EP.

“Collaborating with Manyatta for the Passionate Pages launch event was a true honor for us. It is inspiring to see a brand dedicated to celebrating African culture in such a vibrant and authentic way. This partnership allowed us to showcase our artistry alongside Manyatta’s commitment to African-ness, and we look forward to more opportunities to collaborate and uplift our shared heritage.”

The event also featured electrifying performances by renowned artists such as DJ Candy, Ethan Muziki, Ayrosh, Karisma, DJ Kaneda, Ndovu Kuu, Ihaji, Hart The Band and DJ Suraj, whose talents added to the immersive experience of the evening. Their unique styles and passionate performances resonated with the audience, further highlighting the rich diversity of African music and creativity.

Through collaborations like these, Manyatta and Vijana BaruBaru aim to continue providing platforms for African artists to shine while celebrating the essence of African culture in all its forms.

The success of the Passionate pages flavored by Manyatta marks a new chapter in Kenya Breweries Limited’s dedication to celebrating African culture, appreciating uniqueness, creating unforgettable experiences and celebrating our consumers.