Tag: Smirnoff news

KBL Hosts the 10th Edition of the Smirnoff Unleash Your Edge Fiesta

Posted on by Ozymandias

Kisumu City recently played host to an electrifying night of music and entertainment as “Smirnoff Unleash Your Edge Fiesta” took center stage at the Mambo Leo grounds. The event, hosted by Smirnoff TM, transformed the city into a hub of innovation, pulsating beats, and community celebration.

Unleash Your Edge fiesta is a campaign that was introduced last year, and it is all about good vibes and good times with friends. The aim of the event is to bring to life adventures that are beyond the usual, by creating flavorful experiences that are effortless yet meticulous to Smirnoff audiences.

The event underscored Smirnoff’s commitment to responsible drinking, by providing a platform for a secure and enjoyable experience. Smirnoff aims to contribute to a culture of responsible entertainment.

The event provided an unmatched platform for attendees to revel in the thrill of live performances and the infectious energy that defines Smirnoff events. Revelers were entertained by an array of top-tier performances including the headliner, Bien Amie, and Kisumu’s Elisha Toto. Others included MCs Gudahman and Gogo as well as DJs Grauchi, DJ Karoski, DJ Redbone, Dj Ro, DJ Daffy, DJ Ves, DJ Adella, DJ Budd Head

Brigid Wambua, KBL Smirnoff Brand Manager, emphasized that the Kisumu Fiesta marked a strategic move towards elevating the business of entertainment, offering patrons meticulously curated moments that resonate with their aspirations.

“We’re thrilled to have brought the Smirnoff Unleash Your Edge Fiesta to Kisumu. This event is more than just a celebration; it’s a testament to innovation, community, and the vibrant spirit of Kisumu. Smirnoff, a legacy brand, continues to lead the charge in redefining the spirits industry. We are renowned for our commitment to innovation, quality, and delivering unrivaled entertainment experiences.” She added.

The Fiesta showcased Smirnoff’s unwavering dedication to providing cutting-edge experiences, seamlessly blending global brand influence with the local vibrancy of Kisumu.

This event is part of Smirnoff’s We Do We campaign, a vibrant global initiative that boldly celebrates the magic of unity. It’s a symphony of diverse people, ingredients, and flavors coming together to create something extraordinary. This campaign invites consumers to express their authentic selves, fostering a sense of unity and belonging. Smirnoff believes that we’re stronger together, and this campaign, infused with fresh, colorful energy, represents the most significant platform shift in over a decade.

KENYA BREWERIES LAUNCHES SMIRNOFF BATTLE OF THE BEATS SEASON 3

Posted on by Ozymandias

Smirnoff Kenya proudly unveils the triumphant return of the electrifying Smirnoff Battle of the Beats Season 3, a DJ competition that’s set to discover and champion the expression of progressive creativity through representation and inclusivity in the DJing industry.

Following the resounding triumphs of the two previous seasons and the unearthing of exceptional talents, Season 3 promises to raise the bar even higher.

Over the next six thrilling months, consumers will be witnessing a competition of unparalleled magnitude and grandeur. Smirnoff TM is introducing a national format that’s all about celebrating Kenya’s rich and diverse musical tapestry. From the mystic Mountains to the serene Lakes, the vibrant Coast, bustling Nairobi, and the enigmatic Rift, DJs from every corner of this musical wonderland will converge to vie for the illustrious title of the undisputed Smirnoff Battle of the Beat (SBOB) Season 3 champion.

Get ready to groove to the tunes of Kenya’s most eminent and respected spin maestros, as they don the hats of official judges for this epic showdown: DJ Grauchi, DJ Malaika and DJ Karowski,. Their seasoned expertise is the guarantor that this competition will remain the ultimate proving ground for the country’s cream-of-the-crop DJs.

This competition seamlessly melds with the larger-than-life Smirnoff TM’s We Do We campaign, a vibrant global initiative that boldly celebrates the magic of unity. It’s a symphony of diverse people, ingredients, and flavours coming together to create something extraordinary. This campaign invites consumers to express their authentic selves, fostering a sense of unity and belonging. Smirnoff believes that we’re stronger together, and this campaign, infused with fresh, colourful energy, represents the most significant platform shift in over a decade.

Speaking with infectious enthusiasm at the competition’s grand launch event, East Africa Breweries Marketing and Innovation Director Anne Joy Michira declared that the revival of SBOB perfectly aligns with Smirnoff’s unwavering commitment to be the audacious spark that ignites the collective in line with their new campaign ‘We do We. “In a world where we’re constantly told to focus on ourselves, it’s becoming more apparent that we’re all yearning to be part of something bigger. At a time when the expression of ‘you do you’ has lost some of its shine and inclusivity is being challenged around the world, ‘WE DO WE’ is our rallying cry to embrace the power of the collective’. said Anne Joy

Anne Joy also disclosed that SBOB empowers the youth to flaunt their talents and earn recognition from industry titans and music aficionados alike. “We take immense pride in reintroducing the Smirnoff Battle of the Beats Season 3. Brace yourselves, Kenya, because the stage is set, the decks are primed, and the beat is about to drop like never before,’’ This competition throws the spotlight on the DJing community, flinging wide open the doors to an array of thrilling opportunities. This competition is poised to birth the DJs of tomorrow.

While commenting on the launch of the competition, Smirnoff Kenya Brand Manager Brigid Wambua said: “Calling all aspiring DJs! Share your electrifying 2-3-minute DJing performance on Instagram or Facebook, tagging @smirnoffke and using the hashtags #WeDoWe and #SBOB

Here’s the lowdown of the spectacular journey this competition will undertake:

The Auditions: The pulse-pounding auditions will take center stage across the Mountain, Lake, Coast, Nairobi, and Rift regions. It all kicks off in Thika, but stay tuned for further audition dates to be announced on the official Smirnoff social media platforms – Instagram and Facebook.

The Top 20: Our meticulous organizers and discerning judges will meticulously select the crème de la crème from the video submissions, forging the elite Top 20.

The Thika Showdown: The Top 20 DJs will engage in a face-off at the Unleash Your Edge Fiesta event in Thika, an electrifying prelude to the main event. The judges will handpick the exceptional Top 12 DJs who will carry the torch forward in this fierce competition.

Battle Royale on “IWAKE“: From Thika, the Top 12 DJs will take center stage on the KTN entertainment sensation show “IWAKE,” captivating audiences over six to seven heart-pounding weeks. Home viewers will don the judge’s hat, participating in a riveting voting process that culminates in a dramatic elimination.

The nail-biting elimination unfolds as follows:

  • Week one: 12 contestants will square off with five-minute sets, followed by a two-week consumer voting phase to crown the Top 6.

  • The Top 6 will then unleash their skills on live TV with awe-inspiring 10-minute performances, followed by another two-week voting period to determine the Top 4.

  • It’s a showdown of epic proportions when the Top 4 hit the live TV stage, delivering jaw-dropping 15-minute sets. Once again, the viewers will wield their voting power for two intense weeks to unveil the Top 2.

  • In a grand finale of musical mastery, the Top 2 will go head-to-head in a thrilling 15-minute live performance showdown, where the audience will decide the regional champion.

This electrifying process will unfold in each of the five regions. Once the dust settles, the five regional victors will converge for an epic showdown in front of a live audience and a panel of esteemed judges, where the Kenyan champion will be crowned.

Competition prizes are as listed below:

•Our regional winners will walk home with a 2TB -Flash Disk, Headphones, and A Smirnoff hamper as well as the chance to be DJ’ing in some of our subsequent events.

•The overall general winner will take home a 2-TB Flash Disk, Headphones, Mac Book Laptop, DJ Deck, and Flight Case as well as the chance to be DJ’ing in some of our subsequent events and ultimately the bragging rights to be the season 3 winner!

Gear up for an epic battle of beats, and let the rhythms of unity and authenticity reign supreme. Smirnoff Battle of the Beats Season 3 is here to set your soul ablaze with the power of music, the magic of unity, and the thrill of victory. Stay tuned for an unforgettable journey through the heart of Kenya’s musical landscape.

Kenya Breweries Limited (KBL) Officially Launches A New Smirnoff Variant

Posted on by Dennis Elnino

Nairobi, June 3rd 2023… Kenya Breweries Limited (KBL) has officially launched a new Smirnoff variant in the 7th edition of Unleash your Edge Fiesta held at Impala grounds.

The new variant termed ‘Smirnoff pineapple punch’ under EABL’s vast portfolio combines the smooth taste of Smirnoff vodka with a refreshing blend of pineapple and ginger beer flavors. The result is a deliciously fruity and crisp drink that’s perfect for any occasion with friends and family.

This comes in two formats which is a 330ml can and 300ml bottle and has an Alcohol by Volume (ABV) of 5.5%. This will be sold in bars and restaurants at a recommended retail price (RRP) of KES 200/- for the can while the bottle format will be going for KES 180/-.

Entertaining revelers at this weekend’s Fiesta were some of Kenyans top acts such as Khalighraph Jones, Fena Gitu, Grauchi, DJ Karowski, MC Gogo and DJ Roq, Fathermoh, Pierra Makena, Ssaru, DJ Linsey, DJ Tophaz, Reedah Yvonne and Sir M

Speaking at the launch event, KBL Managing Director Mr. Mark Ocitti said the creative idea is to let consumers discover the alternative to the ordinary by creating flavour drinking experiences that are effortless, yet mischievous and distinctive.

“As a consumer-based business, we take time to study the market and identify our consumer needs and how to satisfy them. Our innovations department took a deep dive into what our consumers needed and noted a pattern in which they wanted a new, refreshing and exciting brand. We are constantly investing and renovating our brands to stay on par with dynamic consumer trends,” said Mr Ocitti.

“This will be our seventh edition of the Unleash Your edge fiesta”, a campaign we introduced last year that is all about good vibes and good times with friends. Since our first event, our aim was to bring to life adventures that are beyond the usual, by creating flavourful experiences that are effortless yet mischievous,” he added.

On the other hand, KBL’s Innovations Commercialization Manager Lillian Ndirangu noted that the new variant is for consumers who are looking for exciting and unique experiences, who want to express themselves in new ways and spaces creatively with flavorful drinks (Sweet and fruity) at affordable prices. Smirnoff Pineapple Punch is best enjoyed when crispy cold to bring out the flavours in the drink.

“The target consumer for Smirnoff Pineapple punch is your 25 to 34 years old consumer who are trendsetters, and fun lovers. Their key passion points for these consumers are Music, are into the latest trends, Art and Technology on content on social media whenever they have the bundles, key connection point for this consumer is Facebook where they tend to enjoy trendy, entertaining & humorous content,” the Innovations Commercialization Manager added.

KBL has emphasized innovation as one of the company’s key growth pillars, with the company’s profit growth in the financial year ending June 2022 being partially attributed to investment behind brands and innovation in the route to market in response to consumer behaviour shifts.

Smirnoff takes over Machakos town with Unleash Your Edge Fiesta

Posted on by Ozymandias

East African Breweries Limited (EABL), under the Smirnoff Ready To Drink (RTD) brand, treated tens of thousands of music and fashion fans to an electrifying weekend of top acts at Machakos Golf Club..

The sixth iteration of the Smirnoff Unleash your Edge Fiesta delighted attendees with top-tier performances from local artists including Chris Kaiga, Buruklyn Boyz, MC Gogo, Maima MGM, Kaneda, Art In Motion, Dj Roc, Dj IV,Fathermo and MC Ndama

Starting from 3pm, revelers streamed in by the thousands to catch a glimpse of Smirnoff’s fist party of the year.

Brigid Wambua, brand manager for KBL Smirnoff, stated during the event that “over the last year, we have created memorable experiences across the country that has seen a huge turnout and support by our consumers and what better way than to start the year on a high note than hosting our sixth event in Machakos. We will be hosting more events in the coming months so look out for event details on our Smirnoff social media pages.

Flavour with Edge is Smirnoff’s way of celebrating people and their edginess, through edutainment events, while letting Smirnoff RTD consumers discover the alternative to ordinary by creating flavour drinking experiences that are effortless, yet mischievous and distinctive.

The Campaign is a follow-up to the Unleash your Edge Campaign that was introduced earlier this year through its string of Flavour with Edge Fiesta events. It is aimed at Generation Z, which is all about good vibes, music, and fashion.

Customers only needed to purchase either a bottle of Smirnoff Vodka Flavours, a six-pack of Guarana, or a six-pack of Black Ice from retailers like ke.thebar.com, Glovo, Chupa Chap, Naivas, and Quickmart to receive a ticket. Smirnoff RTD has a delicious and energizing flavour that can give events more intensity (variety and new experiences).