Revealed: This why Mombasa Clubs Have a Longer Shelf Life as Compared to Nairobi Ones. You Will Definitely Laugh at Some of the Mistakes “Nairobians” Make

Compared to Nairobi, Mombasa has the sort of vibrancy and energy that just never dies.

Even though Nairobi is the Capital City, and also the home of all things truly wild and nocturnal, Mombasa has been steadily becoming the absolute entrainment hot-spot for years – Not just for the sand and the sand, not just for the windy beaches and breezy villas, but also for the wildness exhibited in the nightclubs littered across the Arabian-style town.

Most Nairobi – or any other city – clubs don’t last past a couple years… They either close down or get sold off or even converted to colleges and restaurants, case in point, Kilimanjaro Hotel along Moi Avenue which used to be Hearts and then Lavish and so many other things in between.

But the success of the Coastal clubs cannot be attributed to just one thing – the wildness of the pleasure capital.

Many other things have contributed to the success and eternity of the Mombasa pubs as told to us by one of the most experienced and major players of the Coastal party life – Bruce Odhiambo.

According to Bruce, who is also a legendary producer, talent scout and iconic leader of Kenya’s entertainment industry, Mombasa’s success at maintaining an ever-hype party life boils down mainly to five things – proper membership base, women, proper marketing plan, theme nights, good sound, good music and obviously security.

“Ladies are the life of the party. Anywhere across the World… You didn’t have a good party if the ladies didn’t enjoy themselves… And to keep them, who are your best clients, you need to entice them and make them keep coming again and again… And that’s how we introduced things like theme nights to keep them fresh and always anticipating something new… “Bruce says.

All of this would be useless if you didn’t plan out a proper marketing strategy, Bruce adds.

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“Most people start clubs just for the same. And then, sit and expect people will automatically flock in. Wrong. You’ve gotta go out of your way to get the clientele. Gotta market that joint with the last drop of your blood if need be… Luckily, unlike then, today there’s social media for that… “

In fact, Bruce is a Director of Club Casablanca, one of Mombasa biggest nightclubs.

“Somehow, this club was never meant to be. It just happened as a necessity. We used to run a club called Toyz back then… Back in the 80’s. Still in Mombasa. Now, around 1987, that’s when the USS Kitty Hawk came to the Coast. It’s a massive Aircraft carrier that hosts  some thousands of marines… “Bruce says of the origin of Casablanca.

“Now, these Marines would come to party at Toyz, our initial club. But Toyz was high end, sort of very exclusive joint that didn’t allow twilight girls in. We just didn’t. We had a rule. But for the sake of the marines, most of them single dudes with very hot blood, we temporarily allowed these girls into Toyz. For the men to party with… We broke a rule, for the marines. And these men-hunting night girls found a home at Toyz… For the first time. “Bruce continued.

But after the marines – plus their ship left, the Twilight girls didn’t go with them. They continued to patronize Toyz… As they had had their embargo lifted.

“After they left, we wanted to take back Toyz to what it used to be. An exclusive, classy haunt for the classy and the exquisite and the moguls. We had to find an alternative for this clientele.

But after seeing that there was quite a huge demand for these girls, and that they would really become a cash cow, the team had an idea…. and they decided to start a club specifically designed for them! And call it Casablanca!

“Yes… And that’s exactly what happened. We opened a huge club called Casablanca… Dedicated to all folks. Its obvious and evident that its success, to date, has never been matched.

Casablanca still stands… To date. Still buzzes, still rattles the town, still roars and still shakes the City. Decades later.

Mombasa is a party spot that will never die. Ever!

Not with the kind of people and energy and spirit and air that occupies the gorgeous land of palm trees and ocean waves.

About this writer:

Cabu Gah