Why People Read Ghafla: 5 Reasons Why Readers Keep Visting Ghafla…Day After Day After Day.

Ghafla is the biggest entertainment blog in East and Central Africa. No,seriously.

There are statistics to boost that statement just that I won’t be publishing them today. Or on the day you would like me to.

I said ‘entertainment’ which is basically,celebrity news,showbiz,arts and crafts,Television,radio,celeb scandals,music and events.

Ghafla’s notorious ubiquity is equal to Linda Ikeji’s in Nigeria,Red Pepper’s in Uganda and TMZ’s in the US.

It’s the default entertainment site for millions – even after many other formidable sites have cropped up and hastened to bite out a huge chunk of Ghafla’s prey by all means necessary.

It’s a dense jungle out here and only the savagest can survive but Ghafla has braved the worst of times,watched bloody battles get waged at her doorstep,fended off predators and emerged,unscathed,to fight a other day,hunt another day and keep the prey at all costs.

It’s a fight that needs the toughest claws and the sharpest fangs to win but shadowy clowns like Cyprian Nyakundi will never understand that with his cavalier understanding of just how this industry is supposed to work.

He could ramble on and pander a half-baked narrative of what he thinks Ghafla entails or is but he’ll never be more wrong,more out of step,more deluded.

Away from that,the gossip behemoth that is Ghafla continues to roar on and stride across the jungle like the omnipotent creature it is.

But why do masses – millions and millions – continue flocking to the website day after day after day? To get that daily fix? In a country heavily-saturated with suffocating so-called entertainment blogs? Five reasons,really.

1. Boredom
This had to be the first point as it’s actually Ghafla’s tagline – Fighting Boredom,Prompting Stardom. That has been the mantra ever since the site was created with measly funds and a driven spirit and it still is,half a decade after it has become the number one home of groundbreaking entertainment. Boredom is a reality especially in a Country that doesn’t do much to excite her citizens. Sick of the corruption narratives at every corner of town,tired of hearing about the same old stories of devastation and fatal domestic violence and whatnot,Kenyans can get bored. Of the same old routine. And that’s where Ghafla comes in – to inject that much-needed spark of entertainment into their lives,right on their mobile phones. Sure,we are no Candy Crush and Temple Run but we sure do our part and keep a very huge chunk of the populace away from the throes of boredom. Did I just say throes? Good. Debate about the validity of that word in this context. See? I’m keeping you engaged.

2. Curiosity
Everyone wants to know what’s up. Everyone wants to know what’s cutting,what’s happening and what’s the latest 411. It’s the human thing to do. Humans love news,love to know what’s been going on and love not to miss out on the action – no matter how much it doesn’t involve them. And for years now,no one has proved to be crazy information providers quite like Ghafla has. You’ll see the little bloggers around town running around copying and pasting everything we do on their blogs in a bid to match the hype we’ve already created. We all want to know what Nameless is up to. Whose marriage has gone under. Whose just lost their job. What washed-up international singer is coming to town and who’s just got hitched. Well,no wonder they click on this site. You’re sure to find all that – and more – properly laid out for you. Eat it all up,thrill seekers.

3. Voyeurism
People love peeping into other people’s lives. To see how they live,what they drive,where they eat, who they date,how much they earn,who are their neighbors etc etc. It’s largely the reason why reality shows like Big Brother are so wildly popular. Ghafla offers a window into the privacy of local celebrities – we will open up their lives for you and let you peep into where they live,what they drive,how much they earn and who they date. And more. You know you can’t help yourself. You’re terribly voyeuristic. You want to know more and more and you know that we will surely give you that. Hence,your addiction to the site. I mean,occasionally,we even publish the newest,grossest leaked sextape in town. And don’t you love to watch celebrities embarrass themselves in bed? You little demon.

4.Love Of Sleaze
Let’s not pretend here. Ghafla is sleazy. Very. And that’s how,unfortunately,things were meant to be. You’ve gotta be sleazy to survive these streets. But we do it in a rather smart way. And because you’re such a little sweet sleazeball,you can’t help yourself but log onto the site to satiate your little evil desires. All gossip is sleaze anyway and cause we’re into the biz,you’re at home. I could translate this point to the Swahili word ‘Kupenda Udaku’.  Everyone loves udaku. Served hot and spicy. And that has been our forte…For sometime now. I mean,It’s showbiz gossip. It’s gotta be sizzling. Admit it,you just cant help your poor self.

5. Habit
Lastly,some things are done entirely out of habit. It’s because,as a reader,you’ve become so accustomed to the site,you’ve visited Ghafla so many a gazillion times,you’ve started doing it purely out of habit. I’m a victim myself. I could be in a crowded party,lit concert or insane road trip and then I’m somehow checking into Ghafla just to see what’s new. Even if I had just done so a couple seconds ago. Goes for Facebook and Twitter too. You know,habitual logging in. Just cause the website has become part of your daily routine and now you have to always check in even when it wasn’t part of your day schedule. Old habits,they say,die hard. Well now, may yours never die. Ever.

It’s a weekend! Am I invited to tha party or nah?