World Jazz Day Concert Comes to Nairobi!

In a bid to quench the growing demand for jazz music from Kenyans, Kijiji Entertainment has partnered with All That Jazz to stage a one day jazz concert in Nairobi.

To be staged on April 30, the concert will coincide with the commemoration of World Jazz Day. The United Nations Educational, Scientific and Cultural Organization (UNESCO) officially designated April 30 as International Jazz Day in order to highlight jazz and its diplomatic role in uniting people from all corners of the globe.

The partnership has been driven by All That Jazz‘s twin goals of growing and deepening the jazz audience in Kenya, and offering the already converted jazz fans opportunities to socialize. Kijiji Entertainment is expected to produce an exciting and unforgettable experience.

“The Kenyan music industry lacks a strong jazz culture All that Jazz hopes to become this cultural centrepiece where Kenyans can enjoy indigenous jazz music as well as contribute to building the jazz culture in the region: a fact that will in the long run help cement jazz locally,” said Kanjii Mbugua, CEO of Kijiji Entertainment.

Kanjii

According to Kanjii, jazz music in the country holds high potential basing on the number of fans who have thronged to the occasional concerts: a case in point being the recent Safaricom Jazz Festival.

“Kijiji Entertainment’s partnership with All That Jazz is in line with the company’s ideals of developing cultural properties that will contribute to the growth of the cultural landscape of Kenya and the entire East African region,” Kanjii explained.