by Martin Oduor
Africa’s fastest growing music streaming and download platform – Boomplay has been feted in the just concluded AppsAfrica Awards.
AppsAfrica is the leading pan-African technology news portal and advisory service dedicated to delivering the latest insights on mobile, tech and innovation in Africa.
The AppsAfrica Awards aim to celebrate and connect the best in the African mobile and tech ecosystem with global players. The award is recognized as the premier accolade for anyone operating in Africa’s digital market.
Boomplay beats the competition
The independent panel of industry experts at the AppsAfrica Awards determined that Boomplay Music is the best music application which gives easy access to millions of songs, videos and entertainment buzz.
Boomplay won AppsAfrica Awards for the ‘Best African App’ on Monday November 6th 2017 at the award gala in Cape Town, South Africa.
Nominated in the same category was Carter – SA, Asorbia – Ghana, Truecaller Africa and Feastfox – SA. Boomplay Music led the pack in the category to become the first on demand music streaming and downloading app to ever win the award.
Beautiful user interface and innovations
The key factors that made Boomplay Music app win AppsAfrica Award include; its ease of use and beautiful user interface and innovations, particularly its significant impact in making music easily accessible to millions of Africans and ultimately driving more customers to mobile music consumption.
Boomplay’s beautiful user interface and innovations also helps in curbing piracy through smart business strategies and ensuring intellectual property is duly protected using both technical and commercial efforts. Boomplay sees to it that content providers are able to make revenues off their music sales.
16 million users
These factors are the reason why Boomplay has recorded an increase in the number of people who use it. As at October 2017, Boomplay Music users have increased to 16 million, compared to 6 million at the end of 2016.
Meanwhile, the Monthly Active Users have also increased to 9 million, up from only 2 million in the same period in 2016. According to Joe He, Managing Director of Boomplay Music, over 2 million users are now using the app to listen to music, watch videos and read news every day.
“Bagging the award for the best African app showcases our renewed efforts to build a sustainable ecosystem for content providers, while ensuring that content consumption is a walk in the park for our users. The growth we have experienced in only a little over two years is super impressive. On behalf of Boomplay Music, we are emboldened by this recognition and will continue to sharpen our focus towards confronting digital content consumption challenges with new and adaptive innovations through technology,” Managing Director of Boomplay Music, Joe He said while commenting on the AppsAfrica award.
Boomplay Music app is currently available for all android devices in the Google Play Store and will be available for iOS users in the year 2018.
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