The migration from analog to digital transmission in broadcasting has opened up a new world of possibilities. This has made it possible for many Kenyans to realize their dreams which before was just but a mirage.
Among those who have benefited from this is Ann Hamberger and Henry Lenga renowned producers of local content. The two are renowned for their exciting and entertaining Swahili movies and series which have previously aired on our local stations and also on Maisha Magic. Out of the limited airplay given to the Swahili local content, the two felt the need to start their own station to bridge the gap.
On the 6th of October 2017 a new Free To Air station that will be airing local Swahili entertainment is set to be launched. “Raia TV “will be broadcasting 100% pure local entertainment showing Movies, series, soaps, comedies, dramas, reality shows, talk shows, features back to back. The station is aimed at promoting and give opportunity to the local content producers giving them a platform to showcase their talents. True to its name Raia TV is targeted to resonate with the normal ‘Mwananchi’ –Raia.
Though Broadcasting from Mombasa Rai TV station will also be viewed in Mombasa, Nairobi, Kisumu, Nakuru, Meru and Nyeri before rolling out countrywide. Others will also be able to watch us on our online stream and soon we shall be launching a VOD platform.
This station will increase uptake of local content and hence more job opportunities for the youth in Kenya. Raia TV will make it possible for Kenyans at large to enjoy the digital divided.