Smirnoff Cracks The Whip On ‘Fake’ Ice Guaranas

If you are a fan of Smirnoff’s latest product ‘Smirnoff Ice Double Black with Guarana.’ you have probably spotted or even consumed its doppelganger Momentum with Guarana by Platinum Distillers.

While the original contains about 5% alcohol, the latter boasts of 8% but they both go for 100 bob. They have the same look, the name sounds the  same and even taste the same although momentum is a bit harsh on the pallet.

However Smirnoff is not pleased with the counterfeit product and is suing them for trademark infringement.