Socialite Huddah Monroe continues to push her business ahead and avoid unnecessary drama unlike Vera Sidika.
The socialite has landed a major deal with Facebook after her brand Huddah Cosmetics was selected as the first social commerce merchant on Mula.
Cellulant has recently extended product offerings on its Mula payment platform to include Mula Shops – a simple and convenient online shopping experience for the rising number of micro-merchants (or Hustle-preneurs) on social networking sites. Mula Shops integrates Augmented Reality into the Facebook Messenger where customers are able to discover and try products before they purchase. Brands that leverage social media as platforms for e-commerce can now give their customers a world class one-stop shop service from trial, to payment and delivery, all within Facebook and Instagram. This is a departure from the current disjointed social commerce experience.
“No matter how you look at the future of innovation in Africa- the future is in providing a seamless experience in a space that is currently fragmented,” Cellulant’s Chief Product Officer Faizal Mirza stated.
Huddah was also thankful for the opportunity which will definitely make her company grow.
“I am excited to be the first Hustle-preneur to work with Cellulant and Facebook.” she said.
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December 6, 2019