Older artists make a comeback in Kenyan music industry in 2023
A new trend is emerging in the Kenyan music industry in 2023, with older artists making a comeback. This is according to the latest data from the Swedish digital music platform Spotify.
Spotify’s data shows that there has been a spike in streams of music by older artists in Kenya in recent months. This is likely due to a number of factors, including nostalgia for the past, the rise of social media, and the increasing popularity of streaming services.
One example of this trend is the Boyz II Men concert that took place in Nairobi last month. The concert was a sell-out, and Spotify saw a significant increase in streams of the band’s music in the weeks leading up to the event.
Another example is the rise of old Skull artists on streaming services. Skull was a popular Kenyan record label in the 1980s and 1990s, and its artists are now enjoying a resurgence in popularity thanks to streaming.
There are a number of reasons why older artists are making a comeback in Kenya. One reason is nostalgia. Many people in Kenya grew up listening to these artists, and they are now looking back on their childhoods with fondness.
Another reason is the rise of social media. Older artists are now able to connect with their fans on platforms like Twitter and Facebook, which helps to keep their music in the public eye.
Finally, the increasing popularity of streaming services has also helped to boost the popularity of older artists. Streaming services make it easy for people to discover new music, and they also allow people to listen to music that they may not have been able to find in the past.
It remains to be seen whether this trend will continue in the long term. However, for now, it seems that older artists are enjoying a new lease of life in the Kenyan music industry.