When Ethic released their latest single dubbed Figa about a week ago, their fans couldn’t help but admire how much they had grown.
While some remarked that they had ‘taken a shower’, others joked that the group was no longer Ethic but Ethique because of the massive transformation that they had undergone.
The group that is made of Rekless, Zilla, Seska and Swat has improved in so many ways since they made their debut in the local entertinment industy in 2018 with the mega hit Lamba Lolo.
Just like wine, Ethic keeps getting better with each new day. Sometimes I feel like they are out to win the hearts of the people who couldn’t stand them when they joined the industry.
Maybe you noticed, maybe you didn’t but their lyrics in Figa were well-thought out. They weren’t just throwing words arounds as was the case with Lamba Lolo.
Their sense of style has also improved significantly. Their outfits in their latest single were really on point so much so that it became a topic of discussion on social media.
The song was also above par i.e. the audio an video quality. It probably set them back a couple thousands of shillings but let’s be honest, who wants to listen to a whack audio or watch a low quality video in this day and age?
Lastly, their marketing was also on point. They made some their fans to set alarms just so that we could be among the first to watch the song and when it finally dropped, it was a topic of discussion on social media for the next few days.
It’s really interesting to see Ethic grow from amateurs to professional. I hope can only hope that they will keep at it!
Watch Ethic’s latest release dubbed Figa below.
September 18, 2020