How Jalang’o saved Kiss Breakfast
Jalang’o is celebrating his one year anniversary at Kiss 100 and from what I gather, he saved the entire Kiss Breakfast segment. Literally.
This is rather ironic given the manner in which he joined with all the fanfare that preceded his signing to Radio Africa Limited.
You see, Jalas was deemed surplus to requirements over at Mediamax owned Milele FM and this was the chapter following the public exposure of his affairs.
He could do no right or so it seemed. Until Radio Africa Limited swooped in for him. In hindsight, it actually now seems like it was a match made in heaven.
Heavy J joined what was a failing segment. The Kiss 100 Breakfast team was a team that had shrunk from 3 individuals; Xtiandela as the producer, Andrew Kibe as the B-seat and Kamene Goro as the A-seat.
Xtiandela had been fired as was Andrew Kibe and Kamene Goro was struggling to bring in the ratings. The Kiss Breakfast audience had gone from growing due in large part to the team that was poached from NRG Radio to stagnating and finally dwindling.
But when Jalang’o came onboard, he did something that a precious few other celebrities and influencers can do -he brought his audience along with him.
That’s right, his fans weren’t his fans based on which station he was on, they were his fans. And he managed to carry them over to Kiss 100’s Breakfast show.
As soon as he signed on, the audience experienced a swell. As a result, the company was able to monetize the show almost immediately. And from what one of my mentors told me about Radio Africa, cash is king -and this made him a prince.
He inadvertently probably also saved Kamene Goro from a looming axe. But one thing is for certain and it is undeniable; Jalang’o saved the Breakfast Show.
We could argue and we could go back and forth but I have spoken to some insiders who shared my sentiments. So as we celebrate Jalang’o’s first year, if you want to debate what I have said about him saving the Kiss Breakfast segment, as people in Kanairo say, ambia morio hukudi….
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