Movie Industry Needs New Creative Direction – Salinko

Kumawood actor, Salinko talks about the movie industry. According to him, telenovelas aren’t the reason for the decline in patronage of the local movie industry.

Moreover, according to him there are real issues that contributed to the decline in popularity of local movie industry. They include lack of innovation, backbiting in the industry, neglect of veteran actors among others.

He made these statements on UTV’s McBrown’s Kitchen. Therefore, he rejected claims that countless telenovelas showing on different TV stations have caused the crisis in the industry.

“Telenovela’s can never collapse the local movie industry. The fundamental issue here is that, times change, and the industry must change to catch up. Directors must begin to explore more creative ways of presenting their works to the public. With regard to distribution, movies used to be sold on cassettes, before CDs and DVD’s were introduced, now the fun is all happening on the internet. That is where we must be heading to after fine-tuning our movies” 

Salinko also added that one key reason why the industry took a nosedive is because of backbiting in the industry.

“We need a united industry, if we want to go far. The trend of turning down an offer to star in a movie because person A or person B is on board is killing the industry. Let’s unite and reinvent ourselves and we can bounce back”