Ghanaians Artiste Who Don’t Have A Proper Management Team Always Fail – Okyeame Kwame

Ghanaian musician, Okyeame Kwame talks about the challenges in the industry. Moreover, he revealed the biggest challenge to sustain the status high up on the pedestal once they get there. According to OK, it is quite easy to do. However, it is possible once an artist has a very good management team.

Furthermore, the ‘Bra’ singer revealed that many of the artists who fell off the road at one point in time did so because they failed to put together a proper management team. Okyeame added that currently, the dynamics in the music industry is not the same. In the past years, one person could be the whole management team of an artist. He made these statements in an interview with B Ice on Agyenkwa FM.

Okyeame Kwame about his management team

Okyeame Kwame stated that currently, he has a road manager. This person caters solely for his travels and ensures that he gets to all his destinations and shows on time. Also, there is a brands manager. This person ensures that he remains relevant and appealing to his fans all the time.

Also, he stated that the brand manager has the responsibility of ensuring that their artist does not get caught up in any form of scandal that will downgrade the brand. He stressed that the brand manager will also have to ensure that anytime the name of the particularly artiste is mentioned, some particular idea may spring up in the mind’s eye of any fan.

Furthermore, the ‘Woara’ hitmaker further noted that a social media manager is another key part of any artiste’s brand positioning.

However, he quickly added that there are some other artists who made a name and a mark for themselves without proper management team. He revealed that such cases are exceptional. This is because such acts have the music or whatever they do in their heart.